Email Tips Every Model Should Know

If you’re a model, your inbox is a front door to opportunities. A well‑written email can grab an agency’s attention, land a casting, or secure a collaboration. The trick is to keep it short, clear, and professional. Below are the basics you need to master right now.

Craft the Perfect Subject Line

Your subject line is the first thing a busy booker sees. Make it specific and relevant. Instead of "Model Inquiry," try "London +‑size Model – Portfolio Attached – Jane Doe." Include your location, niche, and a hint of what’s inside. This tells the reader why they should open the email.

Avoid all caps, excessive punctuation, and vague phrases like "Hello" or "Request." Keep it under 60 characters so it displays fully on mobile devices. A good subject line boosts open rates and shows you respect the recipient’s time.

Write a Clean, Direct Body

Start with a short greeting – "Hi Sarah," or "Hello John," works fine. Follow with one sentence that explains why you’re writing. Example: "I’m a 5‑foot‑9 runway model based in Manchester, and I’d love to be considered for your upcoming Spring show."

Next, add a quick bullet list or a couple of lines highlighting your key stats: height, measurements, experience, and any recent work that relates to the gig. Then, attach your portfolio PDF and embed a link to your online comp card. End with a clear call‑to‑action, like "Can we schedule a call next week?" or "Please let me know if you need any additional info." Sign off with your full name, phone number, and a link to your Instagram or model profile.

Read it aloud to catch awkward phrases. Aim for 150‑200 words – anything longer risks being skimmed.

Timing and Follow‑Up

Send emails in the morning (8–10 am) on weekdays. Bookers often clear their inbox before meetings, so your message lands at the top of the pile. If you don’t hear back in 5‑7 business days, send a polite follow‑up. Keep the follow‑up super short: "Just checking if you had a chance to review my portfolio for the Spring show. Happy to provide any extra details."

Don’t over‑email. One follow‑up is enough unless the agency asks for more info. Repeated messages can look pushy and hurt your chances.

Keep Your Email Professional

Use a simple email address – preferably your name, like [email protected]. Avoid nicknames or gimmicky domains. Turn off auto‑signatures that add unnecessary graphics; they can trigger spam filters.

Proofread for spelling and grammar errors. A typo in a model’s name or agency’s title looks careless. Tools like Grammarly can help, but a quick manual check is best.

Lastly, respect privacy. If an agency asks you not to forward their casting call, honor that request. Building trust through respectful email habits will pay off in repeat gigs and long‑term connections.

With these steps, your email will become a powerful tool, not just another message lost in the shuffle. Start applying them today and watch your inbox turn into a gateway for new bookings.